Facebook is the biggest social network in the world, with over a billion users. There are many misconceptions and myths surrounding the platform, making it difficult for businesses to understand and use it correctly.
There are many myths around Facebook marketing and some are backed by scientific studies. As a result, we decided to take a look at 7 marketing myths that you’ve most probably heard.
In this article, I debunk 7 myths that may or may not be harmful to your business. With so many myths about Facebook marketing, it can be hard to know which ones are true and which ones are not.
The good news is that they are easy to overcome and don’t require major changes in the direction of your current strategy.
Myth 1 – Facebook ads are too expensive for small businesses
In many cases, when small businesses begin their Facebook marketing efforts, they encounter major setbacks. You can get a high return on your investment, but the cost of buying advertising is too high.
The cost of marketing on Facebook is not much different than other digital channels. The NCP (cost per click) can be calculated based on your product or service and depends on several factors, such as. B. the target group you want to address and your desired budget. Only a portion of these costs go to search engines.
This myth is false. Facebook ads are just as affordable as other digital marketing channels.
For example, you might pay B. less than $5 for a click-to-buy conversion, or less than $7 for an ad that takes a visitor to a product page, even for the cheapest item.
Myth 2 – I have to use hashtags in my Facebook posts
When you start using Facebook, the first thing you should do is add your brand name and logo to your posts.
As you know, hashtags are used to categorize your post on Facebook. Through this categorization, people interested in a particular topic can easily find posts with keywords or brands related to that niche.
This myth is false. Hashtags are not important for Facebook campaigns because they are not considered specific to that platform. In fact, your posts will have more reach if you post without hashtags.
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Myth 3- If you don’t use Facebook’s recommended hashtags, your posts won’t be seen:
Again, this is a myth that is not really true. Your post may not reach your target audience during this campaign because Facebook stores it in its own database.
This is how it works:
If you use hashtags in your posts, Facebook will automatically categorize them. These tags are based on the interests of your target audience and the users most likely to interact with a particular hashtag.
Myth 4- I need to get all my Facebook fans to like my pages:
Don’t expect all your fans or Facebook followers to like your page. People will connect with you on a much deeper level if you encourage them to do so.
This myth is false. Not all of your fans or Facebook followers may like the page, but they may click on the links you share only with likes.
They can also comment, share and tag their friends on an article they found interesting. That way, they can help your posts go viral and reach more than just their friends.
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Myth 5 – Early adopters convert to large Facebook ads
Many brands launch an advertising campaign in the hopes of immediately converting their fans into customers. This means that they expect an immediate and significant increase in the number of potential customers.
With a Facebook ad campaign, you don’t have that chance. It’s important to remember that Facebook ads are only effective if you run consistent campaigns that deliver new value to your target audience every time.
If you are trying to grow your fan base, you need to create an irresistible offer that attracts the desired customers. Don’t expect Facebook ads to do all the work for you. It is a powerful tool that requires a lot of effort from you to be effective.
Myth 6 – The secret of success is to publish as much as possible
It’s important to publish relevant content, but you can’t just do that. You have to find a balance. Too many posts will make people give up and stop taking you seriously.
There are other things you can do to get more engagement for your posts:
- Make sure the message is useful and attractive
- Make sure the message has the right focus
- Make sure you are seen by everyone, don’t just target your posts to a specific audience.
Keep in mind that the default threshold for Facebook is 1,000 friends. Try increasing or decreasing the frequency of posts depending on your audience.
If you want to grow your Facebook page, you need to have an engagement strategy. The more posts, the more engagement, and that will grow your page quickly if you do it right.
Myth 7 – Clean history tool will destroy retargeting:
When Facebook made a tool available to its users to delete their browsing data, there was intense speculation about how this would hinder retargeting campaigns. With this tool, users can delete all their surfing data. This includes things like what they were looking for on the platform and what they liked.
This makes it more difficult for marketers to filter this information and target specific audiences to meet their needs.
This myth is false for the following reasons:
- Facebook has made it easier for marketers to adapt their strategies to these changes.
- Facebook retargeting is similar to all other digital platforms.
- If you’re only using Facebook for retargeting, that’s the wrong approach.
- Retargeting on Facebook can be very powerful, even if you use a clean storytelling tool.
There are many ways to retarget without depending on your own history tool. You just have to change your strategy and use different techniques.
There are many myths about Facebook that marketers use to their advantage. Don’t fall into the trap of believing them and use them wisely.
You can optimize your Facebook page with different techniques and you don’t have to spend a lot of money on it. Always try to get the best results and don’t let these Facebook myths be a part of your marketing strategy.
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Another point of note is that Facebook users can upload all their videos and photos to Google Photos.
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